“Big Data” Promises a Revolution

by Bruce McClendon and Wally Hill

It’s called “big data.” And big it is.

This emerging field promises to revolutionize government and business. How? By capturing, curating, managing, processing, and analyzing with computers valuable information stored in vast databases. Information technology combined with predictive analytics makes it possible to identify correlations and predict and manage for better outcomes. In the new book, Big Data: A Revolution That Will Transform How We Live, Work, and Think, big data “refers to things one can do at a large scale that cannot be done at a smaller one, to achieve new insights or create new forms of value, in ways that change markets, organizations, the relationships between citizens and government, and more.”

The real value of big data resides in using it, not in just possessing it. In the private sector, competitors and shareholders drive corporations to access, capture, and build huge customer-centered troves of big databases and then to unlock and monetize the implicit latent value of this data.

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Also, look for our upcoming blog announcement for Bruce’s newest book published by our very own Citygate Press, Customer Service.gov: Technology Tools and Customer Service Principles for Innovative and Entrepreneurial Government.